Velvet Soft Pesto Parmesan Chips

SKU PXRT-3341

Soft Pesto Parmesan premium chip bag with floating basil theatre and Soft Velvet. Soft Crunch. callouts. Plus enriched open-frame gallery stills.

Client Velvet Soft

Description

Velvet Soft is a fictional soft premium snack house for Soft Pesto Soft Parmesan Chips: a redesigned matte black stand-up bag with gold arc accents, original VELVET SOFT wordmark, Soft Premium Chips Soft Pesto Soft Parmesan hierarchy, and soft chips-cheese-pesto window photography — never Lay's Sensações lockups, cloned regulatory gluten seals as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the bag as hero on dark wood under rim light, then floated basil, parmesan shards, and chip pieces outside the pack with exterior badges for Soft Premium Bag, Soft Herb Cheese, and Soft Dark Shelf so the collection tile reads as soft pesto parmesan chip lifestyle theatre, clearly distinct from Spud Soft plant chips and neighbouring snack packs. Soft packaging storytelling only. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep dark matte premium chip bag energy, gold script luxury, and pesto-parmesan food theatre as the concept — invent Velvet Soft (never Lay's). Outside the dieline, floating basil props plus Soft Velvet. Soft Crunch. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Premium chip boards often lock Lay's Sensações marks or paste dark barren pouch crops into portfolio decks. The brief needed an original fictional soft pesto-parmesan chip brand, redesigned bag hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Velvet Soft Pesto Parmesan Chips, rebuilt hierarchy around VELVET SOFT → Soft Premium Chips → Soft Pesto Soft Parmesan, and validated an exactly 1080×1080 enriched lifestyle packshot; spud-soft neighbour left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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