Hush Path In-Bra Pump

SKU PXRT-4615

Discreet in-bra wearable pump lifestyle poster with floating flange sizes, nursing-bra fabric, muslin, felt stars and exterior callouts: In-Bra Quiet. Soft Path. Plus enriched open-frame gallery stills.

Client Hush Path

Description

Hush Path is a fictional maternal-care house for Hush Path In-Bra Pump: a redesigned discreet wearable electric pump with warm ivory housing, slate-teal control island, LCD session readout, clear reservoir, and soft beige carton — never promom, Elvie, Willow, Motif, or manufacturer chrome. We staged front and flange-back units plus carton as hero (lifestyle poster, not a comparison chart), then floated two flange sizes, nursing-bra fabric cue, muslin, and felt stars outside the dieline with exterior badges for 3 Modes Soft, 8 Levels, and Leak-Soft Design. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep discreet in-bra wearable energy as the concept — invent Hush Path with Soft Path hierarchy (never promom magenta comparison graphics). Outside the pack, floating props plus In-Bra Quiet. Soft Path. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Wearable pump boards often lock real trademarks or clone comparison infographics. The brief needed an original fictional in-bra brand, redesigned ivory/slate system, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Hush Path, rebuilt hierarchy around HUSH PATH → In-Bra Pump → 3 Modes Soft / 8 Levels / Leak-Soft Design, and validated an exactly 1080×1080 enriched lifestyle packshot with In-Bra Quiet. Soft Path. margin callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Neighbour slugs left untouched.

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