Field Soft Ready Veg Duo

SKU PXRT-3340

Soft Fiber ready-veg trays with floating harvest theatre and Soft Field. Ready Cut Soft. callouts. Plus enriched open-frame gallery stills.

Client Field Soft

Description

Field Soft is a fictional soft ready-veg house for Soft Corn Rounds Soft Carrot Chunks: redesigned molded-fiber trays with clear film and cream sleeves, FIELD SOFT crest, Soft Cut Soft Cook Soft Fiber cues — never third-party produce trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the duo as hero on soft counter light, then floated corn rounds, carrots, and herbs outside the packs with exterior badges for Soft Fiber Tray, Soft Ready Veg, and Soft Cook Cue so the collection tile reads as soft field ready-veg lifestyle theatre, clearly distinct from Plot Soft produce cartons and neighbouring fresh packs. Soft claims only. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Kraft / sustainable look Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep fiber ready-veg tray energy, belly sleeves, and Soft Cook storytelling as the concept — but invent Field Soft as the brand spine with Soft Ready Veg hierarchy. Outside the dielines, floating harvest props plus Soft Field. Ready Cut Soft. lift the duo into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Ready-veg boards often clone fiber tray sleeves without an original brand world. The brief needed an original fictional soft field ready-veg brand, redesigned tray hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Field Soft Ready Veg Duo, rebuilt hierarchy around fiber tray → FIELD SOFT → Soft Ready Veg → Soft Cook Cue, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Field. Ready Cut Soft. margin callouts; plot-soft-produce-cutout-quartet neighbour slug left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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