Product Packaging Design
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Steep Soft Mood Tea Sleeves
SKU PXRT-3211
Diagonal-sleeved tea carton ladder with thematic die-cut windows. Plus enriched open-frame gallery stills.
Client Steep Soft
Description
Steep Soft is a fictional wellness tea house for a redesigned sleeve-over-carton system: bright diagonal colorways, thematic shape windows, soft English variety names, and matching sachets — never Etos or third-party pharmacy tea marks. We staged the mood ladder as the hero set, then floated leaves, rose petals, chamomile, and sachets outside the packs with margin badges for Diagonal Sleeve, Shape Window Die-Cut, Colorway Ladder, and Soft Satch Match. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep diagonal sleeve + thematic die-cut window tea carton energy as the concept — invent Steep Soft with mood variety hierarchy. Outside the dielines, floating botanical props plus Mood sleeves, soft steep. Soft claims only.
Problem statement
Tea sleeve boards often clone Etos mood boxes as-is. The brief needed an original fictional tea brand, redesigned die-cut sleeve system, and a square 1080 enriched lifestyle poster.
Solution
We invented Steep Soft, rebuilt hierarchy around STEEP SOFT → lowercase mood name → Soft Steep · 20 sachets, and validated an exactly 1080×1080 enriched lifestyle packshot with Mood sleeves, soft steep. callouts; neighbouring packs left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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