Product Packaging Design
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Court Kind Botanical Tea Tins
SKU PXRT-3320
Watercolour botanical tea tin family with turquoise soft band system. Plus enriched open-frame gallery stills.
Client Court Kind
Description
Court Kind is a fictional specialty tea house for a redesigned seven-SKU cylindrical tin family with full-bleed watercolor wraps, turquoise lid bands, COURT KIND label hierarchy, and LATIN-only face — never Fortnum & Mason trademarks. We staged the tin family on marble plinths with glassware, then floated lemon, mint, rose, and pyramid bags outside with margin badges for Watercolour Tin Range, Turquoise Soft Band, Flavour Family Seven, and Marble Soft Theatre. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep watercolor botanical tin family + marble high-tea theatre as the concept — invent Court Kind with flavor-name hierarchy and turquoise system band. Outside the dielines, floating botanical props plus Watercolour Tin Range callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Luxury tea boards often lock Fortnum & Mason identities into portfolio art. The brief needed an original fictional tin-range brand, redesigned watercolor hierarchy, and a square 1080 enriched lifestyle poster — distinct from Shade Peak, Bloom Path, and Herb Nest neighbours.
Solution
We invented Court Kind, rebuilt hierarchy around COURT KIND → flavour names across seven botanical tins with turquoise soft bands, and validated an exactly 1080×1080 enriched lifestyle packshot with Flavour Family Seven callouts; neighbouring tea slugs left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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