Peloura Soft Foam Cleanser

SKU PXRT-2436

Monochrome pink foam-immersion packshot with bold vertical Peloura serif lockup. Plus enriched open-frame gallery stills.

Client Peloura

Description

Peloura is a fictional soft-glow cleansing brand for Soft Foam Cleanser. We redesigned a tall pastel-pink pump bottle with a vertical PELOURA serif lockup and a quiet crescent-mist mark — then staged thick white foam, floating iridescent bubbles, and thin exterior lines so the collection tile reads as airy foam immersion, distinct from lavender body-wash carton concepts and boxed botanical duos. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Design storytelling

From brief to designed solution

Ideation concept

Keep monochrome blush pink + white foam as the cleansing spine, but invent Peloura as the brand world: bold vertical serif PELOURA, crescent-mist micro-mark, and Soft Foam Ritual language. Outside the bottle, floating bubbles and margin callouts — Soft Foam Ritual, Airy Daily Cleanse, Gentle Glow Finish — turn the immersion shot into a square lifestyle poster rather than a bare bottle dump.

Problem statement

Pink foam cleanser ads often clone the same pump bottle lockup or sit as bare product cutouts. The brief needed an original fictional glow-cleansing brand, a refreshed pastel pump architecture, and a collection-ready 1080 enriched packshot with foam and headlines outside the dieline — clearly distinct from lavender body-care neighbours.

Solution

We invented Peloura, rebuilt the pump bottle around vertical PELOURA serif hierarchy and a new crescent-mist mark, and validated an exactly 1080×1080 lifestyle packshot: foam and bubbles enveloping the base plus exterior callouts. Packaging and skincare tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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