Biomeva Soft Scalp Care Mask

SKU PXRT-2437

Pale-blue microbiome mask trio with mint watercolor circles and droplet sheen theatre. Plus enriched open-frame gallery stills.

Client Biomeva Soft

Description

Biomeva Soft is a fictional microbiome hair-and-scalp house for a prebiotic and postbiotic care mask. We redesigned matte white soft-squeeze flip-cap tubes with mint and pale lavender watercolor circles, a quiet lowercase biomeva wordmark, and a navy bilingual Prébiotiques & Postbiotiques / Prebiotics & Postbiotics care banner — not a Gallinée clone — then staged three tubes in shallow depth-of-field on a pale blue studio field with suspended water droplets and exterior Soft Scalp Balance / Hair & Scalp Care Mask callouts so the collection tile reads as soft clinical care rather than oil or UV-spray haircare. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Haircare Personal Care Cosmetic FMCG Healthcare

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Design storytelling

From brief to designed solution

Ideation concept

Soft clinical microbiome mask as the shelf signal: white squeeze tube, mint watercolor wash circles, water-droplet sheen, and a clear bilingual prebiotic/postbiotic banner. Keep the trio depth composition and push droplets plus mint watercolor circles outside the tubes so the poster feels hydrated without cloning competitor tube art. Exterior Soft Scalp Balance lines carry lifestyle energy beyond the dieline, distinct from amber hair oils and UV protect sprays on neighbouring tiles.

Problem statement

Microbiome hair-and-scalp masks often clone the same clinical tube look or collapse into commodity beauty photography. The brief needed an original fictional brand, a redesigned white squeeze system with mint watercolor circles and droplet sheen, and a square enriched lifestyle poster with droplets/circles and headlines outside the pack — clearly distinct from neighbouring herbal hair oils and UV hair protect sprays.

Solution

We invented Biomeva Soft, rebuilt hierarchy around lowercase wordmark → bilingual care mask lines → navy prebiotic/postbiotic banner, and validated an exactly 1080×1080 enriched lifestyle packshot: floating mint watercolor orbs, suspended droplets, and exterior Soft Scalp Balance callouts. Packaging and haircare tags mark the work for collection filters; artwork forced to precisely 1080×1080. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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