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Product Packaging Design

Luniva Starlit Nights XXL

SKU PXRT-2418

Overnight feminine-care pouch with starlit navy protection storytelling. Plus enriched open-frame gallery stills.

Client Luniva

Description

Luniva is a fictional feminine-care brand for Starlit Nights XXL overnight sanitary pads. We redesigned a soft-touch night pouch with a deep navy star field, purple satin banners, a crescent-moon mark (not a butterfly clone), and a large cottony XXL pad hero — then framed feathers, moon cues, and softened exterior callouts so the collection tile reads as calm overnight comfort rather than a dense medical claim wall. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Design storytelling

From brief to designed solution

Night sky as brand atmosphere: midnight navy, violet ribbons, and restrained gold. Crescent-moon mark replaces category butterfly tropes. Outside the pack, downy feathers and thin poster lines — Starlit overnight ritual, Cottony cloud comfort, Up to overnight coverage — keep lifestyle storytelling off the dieline.

Overnight sanitary packs often clone the same navy-butterfly look or shout absolute leakage superlatives as trademarked claims. The brief needed an original fictional brand world, redesigned XXL night pouch art, and a square enriched poster with soft comfort props — tasteful, respectful personal-care photography.

We invented Luniva, rebuilt hierarchy around Starlit Nights + cottony XXL pad hero + softened overnight coverage language, and validated an exactly 1080×1080 lifestyle packshot: feathers and moon cues outside the pouch plus margin callouts. Packaging and personal-care tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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