Product Packaging Design
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Nut Grove Soft Organic Nuts
SKU PXRT-3336
Soft Organic Nuts pouch with Soft Wholesome Mix callouts. Plus enriched open-frame gallery stills.
Client Nut Grove
Description
Nut Grove is a fictional soft pantry snack house for Soft Organic Nuts: a redesigned matte white stand-up pouch with olive-and-gold hierarchy, leaf crest, mixed-nut appetite photography, and NUT GROVE wordmark — never Nutripure trademarks, phones, emails, QR codes, or ORDER NOW bars. We staged the pouch as hero with soft matching neighbours, then floated almonds, walnuts, and cashews outside the pack with exterior badges for Soft Wholesome Mix, Zip Soft Seal, Grove Soft Nuts, and Pure Soft Ritual so the collection tile reads as soft organic-nuts lifestyle theatre. Soft claims only. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep premium white organic nuts pouch energy as the concept — invent Nut Grove with Soft Organic Nuts hierarchy (never Nutripure). Outside the dieline, floating kernel props plus Soft Wholesome Mix. Grove Soft Nuts. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Healthy snack boards often lock Nutripure names into portfolio decks. The brief needed an original fictional nuts brand, redesigned soft pouch hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Nut Grove Soft Organic Nuts, rebuilt hierarchy around leaf crest → NUT GROVE → Soft Organic Nuts → Soft Wholesome Mix, and validated an exactly 1080×1080 enriched lifestyle packshot with Zip Soft Seal. Pure Soft Ritual. margin callouts; neighbouring snack packs left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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