Warm Cloud Soft Touch Massage Oil

SKU PXRT-3190

Sky-blue Soft Touch massage oil carton and pump with Soft Touch. Warm Cloud. callouts. Plus enriched open-frame gallery stills.

Client Warm Cloud

Description

Warm Cloud is a fictional nursery-massage house for Soft Touch Massage Oil: a redesigned muted sky-blue carton and matching soft-blue pump with white actuator, original cloud-leaf crest, WARM CLOUD wordmark, Soft Touch Massage Oil hierarchy, soft coconut comfort cue, and original cream-and-teal fox-cub pair illustration — never Johnson's, petite PLANET, Clinically Mildness Proven seal clones, or manufacturer chrome. We staged carton + pump as the hero set under soft nursery daylight, then floated coconut halves, soft cloud forms, muslin, wooden massage roller, chamomile, and oil droplets outside the packs with exterior badges for Soft Coconut Cue, Nursery Massage Ritual, Carton + Pump Set, and Gentle Everyday Soft so the collection tile reads as soft-touch massage lifestyle theatre, clearly distinct from Ashwick Warm Herb amber oil, Ellie Soft twin pumps, and Warm Sphere navel oil. Soft baby-care packaging language only — not hard medical mildness guarantees; no phones, emails, URLs, QR codes, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep sky-blue soothing massage-oil carton-and-pump energy, soft cloud field, and cute animal theatre as the concept — but invent Warm Cloud as the brand spine with Soft Touch hierarchy, an original cloud-leaf crest, and fox-cub pair art (never Johnson's / petite PLANET elephants or Clinically Mildness Proven chrome). Outside the dielines, floating coconut/muslin props plus Soft Touch. Warm Cloud. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Soothing baby massage-oil boards often lock Johnson's / petite PLANET identities, clone elephant pair art and clinically proven seals as-is, and sit as barren white cutouts. The brief needed an original fictional Soft Touch massage-oil brand, redesigned sky-blue carton-plus-pump hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Ashwick Warm Herb amber oil, Ellie Soft, or Warm Sphere neighbours.

Solution

We invented Warm Cloud Soft Touch Massage Oil, rebuilt hierarchy around cloud-leaf crest to WARM CLOUD to Soft Touch Massage Oil across carton and pump with original fox-cub theatre, and validated an exactly 1080x1080 enriched lifestyle packshot with Soft Touch. Warm Cloud. callouts; ashwick-warm-herb-baby-oil, ellie-soft-skin-twin, and warm-sphere-soft-mid-navel-oil left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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