Veltano PurePress Juicer & Mixer

SKU PXRT-2479

Navy-and-white vertical juicer carton with citrus theatre and dual-chute callouts. Plus enriched open-frame gallery stills.

Client Veltano

Description

Veltano is a fictional premium small-appliance house for the PurePress Juicer & Mixer. We redesigned a tall vertical retail carton with a white hero face and navy spec panel — large product render, circular V mark, and clean feature icon row — then staged orange and lemon slices, apple halves, blueberries, a juice splash, and a glass of fresh juice outside the pack with exterior badges for Dual Feed Chute, Cold-Press Ready, Dishwasher Safe, and Whole-Fruit Friendly so the collection tile reads as enriched kitchen-appliance retail theatre, distinct from bare white-background appliance stills. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Packaging Electronics Custom Design FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

White-and-navy dual-face energy for a tall vertical juicer carton: large hero render on the front, spec storytelling on the navy flank, floating whole-fruit props and juice splash in open space, and margin callouts that lift a countertop appliance box into a Colgate-style lifestyle poster — original Veltano wordmark and PurePress hierarchy, no third-party juicer branding.

Problem statement

Kitchen-appliance OEM boards often ship with placeholder logos, cloned dual-panel carton art, and garbled feature bullets. The brief needed an original fictional brand, a redesigned tall juicer/mixer carton with readable English copy, and a square 1080 enriched poster with fruit props and benefit callouts outside the dieline — clearly distinct from generic white-background packshots.

Solution

We invented Veltano, rebuilt hierarchy around V mark → VELTANO → PurePress Juicer & Mixer → 800W Motor / Dual Chute Feed / Easy Clean / BPA-Free Jar, and validated an exactly 1080×1080 enriched lifestyle packshot with citrus props and exterior typography. Packaging, electronics, and custom-design tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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