Velmora Soft Eco Quiet Care

SKU PXRT-2449

Eco adult-care soft pack with viewing window and sand-studio lifestyle theatre. Plus enriched open-frame gallery stills.

Client Velmora Soft

Description

Velmora Soft is a fictional eco adult-incontinence brand for Quiet Fit Adult Briefs. We redesigned a matte beige gable-top soft pack with a clear product window, reed plant line-art, plant-soft badge, and discreet modern icon row — then staged wheat stems, eucalyptus, olive leaves, river pebbles, and a single folded brief outside the pack so the collection tile reads as dignified earthy adult care, clearly distinct from baby-diaper systems and feminine-care neighbours. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging Personal Care Cosmetic FMCG Healthcare

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Sand-tone quiet as the shelf signal: soft-touch beige pack, botanical line-art, and clear English hierarchy (VELMORA SOFT → Quiet Fit Adult Briefs → plant-soft cues). Outside the dieline, floating plant props and thin poster lines — Quiet Eco Comfort, Plant-soft fibers, Discreet adult fit, Everyday absorbency — keep Colgate-style lifestyle storytelling off the pack without medical chill or baby tropes.

Problem statement

Adult incontinence packs often look clinical, baby-adjacent, or clone third-party eco carton art with garbled face copy. The brief needed an original fictional brand, redesigned beige windowed soft pack with clear English, and a square enriched lifestyle poster with soft plant props and external typography — tasteful, discreet, and distinct from baby diaper portfolio pieces.

Solution

We invented Velmora Soft, rebuilt hierarchy around plant-soft badge → Quiet Fit Adult Briefs → reed motif + product window, and validated an exactly 1080×1080 enriched lifestyle packshot: plant props and margin callouts outside the pack. Packaging and personal-care tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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