Tidevox Cove Tone Wireless Speaker

SKU PXRT-2481

Teal fabric speaker window carton with power-bank story and outdoor lifestyle callouts. Plus enriched open-frame gallery stills.

Client Tidevox

Description

Tidevox is a fictional portable-audio brand for the Cove Tone wireless speaker. We redesigned a monochromatic teal fabric-mesh hero inside a recessed window carton with black hang cord, vertical COVE TONE product naming, and a side panel with POWER TO ROAM plus built-in power bank to charge your phone — then staged smartphone silhouette, USB cable coil, eucalyptus, linen swatch, and river stone outside the pack with exterior badges for All-Day Wireless, Built-In Power Bank, Fabric Tough Shell, and Hang-Ready Retail Pack so the collection tile reads as enriched outdoor-tech theatre, clearly distinct from luxury grey travel speakers and gaming electronics. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Luxury / premium finish concepts Brand suite Mockup presentation Packaging Electronics FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Teal monolith as the shelf signal: fabric texture honesty, window-carton retail theatre, vertical product name energy on the speaker face, and power-bank utility on the side panel. Outside the dieline, soft outdoor props and margin callouts — Sound That Roams With You, All-Day Wireless, Built-In Power Bank — keep Colgate-style lifestyle storytelling off the packs without cloning real consumer-audio trademarks or Bluetooth logo marks.

Problem statement

Portable speaker packaging often clones familiar fabric-box audio brands or leans on third-party Bluetooth marks. The brief needed an original fictional brand, redesigned teal window-carton architecture with hang cord and power-bank side story, and a square enriched lifestyle poster with outdoor props and external typography — distinct from grey luxury travel speakers and headphone sleeve systems.

Solution

We invented Tidevox and Cove Tone, rebuilt hierarchy around TIDEVOX wordmark → vertical product name → wireless speaker cue → side-panel charge-your-phone story, and validated an exactly 1080×1080 enriched lifestyle packshot with exterior props and headlines. Packaging and electronics tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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