Sudvelle Eco Dish Soap Refill Duo

SKU PXRT-2675

Bottle-plus-refill dish soap set with floating leaf theatre and Rinse Kind. Refill Soft. callouts. Plus enriched open-frame gallery stills.

Client Sudvelle

Description

Sudvelle is a fictional eco dish-care house built as a redesigned bottle-plus-refill duo: a matte cream cylindrical soap with sage ribbed screw cap and a matching stand-up refill pouch with sage spout. Each pack carries an original leaf-in-wave mark (never twin leaf-and-droplet circles), bold SUDVELLE lockup, DISH SOAP hierarchy with Plant-Scent · Earth-Gentle microcopy, and volume cues 250 ml / 400 ml refill — then stages floating mint leaves, water droplets, soap bubbles, ceramic sponge, wooden spoon, and lime wedge outside the set with margin badges for Plant-Scent Clean, Refill Ritual, Earth-Gentle Formula, and Bottle + Pouch Duo so the collection tile reads as soft kitchen eco-refill theatre, clearly distinct from CLEAN EARTH reference art, Softmira Free & Clear three-SKU sensitive cleaner sets, Mosslyn botanical home-cleaner quartets, Aluvora aluminum refill quartets, Vitrora glass spray, and Vinora surface-wipe neighbours shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging Household Cleaning FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep bottle + stand-up refill pouch energy, pastel organic blob shapes, leaf-and-water eco cues, and top-down kitchen lifestyle as the concept — but invent Sudvelle as the brand spine with leaf-in-wave mark, sage-cap cream structure, and rewritten 250 ml / 400 ml English hierarchy (never CLEAN EARTH). Outside the dielines, floating leaf/bubble/sponge props plus exterior headline Rinse Kind. Refill Soft. lift the full duo into a Colgate-style enriched 1080 lifestyle poster without third-party dish-soap trademarks or studio watermarks.

Problem statement

Eco dish-soap duo boards often lock real brand names (CLEAN EARTH), cloned mint-yellow-blue blob artwork and leaf/droplet circle icons, and barren pack-on-plaster crops into portfolio decks. The brief needed an original fictional refillable dish-care brand, redesigned bottle-plus-pouch system treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Softmira Free & Clear laundry-dish-APC trios, Mosslyn botanical cleaner quartets, Aluvora aluminum refill systems, glass-spray neighbours, and surface-wipe concepts shipping in parallel.

Solution

We invented Sudvelle, rebuilt hierarchy around leaf-in-wave → SUDVELLE → DISH SOAP → Plant-Scent · Earth-Gentle → 250 ml bottle / 400 ml REFILL pouch, and validated an exactly 1080×1080 enriched lifestyle packshot: full bottle-plus-pouch set as hero, floating kitchen-leaf props, and Rinse Kind. Refill Soft. / Plant-Scent Clean / Refill Ritual / Earth-Gentle Formula margin callouts outside the dielines. Packaging and FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no CLEAN EARTH identity or watermark text; Softmira, Mosslyn, Aluvora, Vitrora, and Vinora parallel slugs untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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