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Star Soft Soft Dream Throw

SKU PXRT-3144

Soft Dream Throw rolled plush with Soft Dream Plush callouts. Plus enriched open-frame gallery stills.

Client Star Soft

Description

Star Soft is a fictional nursery textile house for Soft Dream Throw: a redesigned rolled pastel unicorn microplush with matching sleeve carrying STAR SOFT wordmark and Soft Dream Throw · 120×150 cm — never Country Club. We staged the roll as hero, then floated felt star, cotton cloud, wooden unicorn, and lavender outside with exterior badges for Soft Dream Plush, Rainbow Soft Print, and Cozy Soft Throw. Soft textile claims only — no watermarks, phones, emails, QR, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep unicorn microplush roll packaging energy — invent Star Soft (never Country Club). Floating props + Soft Dream Plush lift into a Colgate-style 1080 poster.

Problem statement

Plush throw boards often lock retailer brand sleeves into portfolio decks. The brief needed an original fictional soft dream throw and 1080 lifestyle poster.

Solution

We invented Star Soft Soft Dream Throw, rebuilt hierarchy around STAR SOFT → Soft Dream Throw → 120×150 cm, and validated exactly 1080×1080 artwork. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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