Product Packaging Design
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Shorebee Poolside Soft Nest
SKU PXRT-2456
Poolside summer diaper poster with duck, drinks, and soft-nest callouts. Plus enriched open-frame gallery stills.
Client Shorebee
Description
Shorebee is a fictional summer baby-care brand for Poolside Soft Nest diapers. We redesigned a soft white pack with a turquoise heart, original whale-and-calf illustration, and XL clarity — then staged the bag on tan pool tiles beside turquoise water, a cyan ring, rubber duck, baby bottle, citrus lemonades, mint onesies, and teal balls with exterior lines for Summersoft days., Poolside-ready dryness, Soft nest fit, and Day-trip comfort so the collection tile reads as editorial summer lifestyle theatre rather than a commodity diaper flatlay. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Poolside summer as the parenting signal: turquoise soft-nest pack, vacation props outside the bag, and editorial margin callouts that turn a diaper soft pack into a square enriched summer poster.
Problem statement
Poolside diaper ads often clone familiar heart logos or photo-studio brand watermarks. The brief needed an original fictional brand, refreshed pack artwork, and a square 1080 enriched poster with summer props and claim copy outside the dieline.
Solution
We invented Shorebee, rebuilt Poolside Soft Nest hierarchy around whale soft-nest storytelling, and validated an exactly 1080×1080 enriched lifestyle packshot. Packaging and baby-care tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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