Mellara Salon Treatment System

SKU PXRT-2462

Color-coded honey, aloe, and keratin salon bottles and jars with exterior ingredient theatre. Plus enriched open-frame gallery stills.

Client Mellara

Description

Mellara is a fictional salon haircare house for a three-treatment ritual: Honey Revive, Aloe Calm, and Keratin Smooth. We redesigned matte-white bottles and jars with black caps, large serif ingredient initials (h / a / k), color footers in amber, sage, and lavender, and clean real copy — not a SHALOM clone — then staged honeycomb, aloe slices, lavender, and soft hair strands outside the packs so the collection tile reads as one square lifestyle poster, distinct from CERIS-style hydra sets and pump-or-oil haircare neighbours. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep the minimal white salon system energy — large serif treatment initials, color-coded footers, black caps, bottle + jar formats — but invent Mellara as the brand spine: Honey Revive / Aloe Calm / Keratin Smooth hierarchy and exterior lines Salon Treatments. Color-Coded Care. Hero a readable six-SKU arrangement (three bottles + three jars), never an overcrowded nine-SKU wall, with soft ingredient props and callouts living outside the dielines.

Problem statement

Salon treatment brand boards often clone real trademarks or dump nine unreadable SKUs on a flat catalog gray. The brief needed an original fictional salon house, redesigned white bottle/jar packaging for honey, aloe, and keratin, and a collection-ready 1080 enriched lifestyle packshot with props and headlines outside the packs — clearly distinct from CERIS hydra sets and other PixerArt hair pieces.

Solution

We invented Mellara, rebuilt label hierarchy around wordmark → oversized serif initial → treatment name → color benefit band → black caps, and validated an exactly 1080×1080 lifestyle packshot: floating honeycomb, aloe, lavender, and hair strands framing the system plus exterior Honey Revive / Aloe Calm / Keratin Smooth callouts. Packaging and haircare tags mark the work for collection filters; artwork forced to precisely 1080×1080. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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