Maison Véloce Infusion Trio

SKU PXRT-2404

Apothecary-chic canister suite with white-sleeve calm and botanical-base reveal. Plus enriched open-frame gallery stills.

Client Maison Véloce

Description

Maison Véloce is a fictional apothecary infusion brand built for slow-ritual tea rituals. The suite pairs clinical white telescoping sleeves with colourful botanical-print bases that reveal under the cuff — three flavour worlds (Sillage d'Herbe, Nébule Violette, Cœur de Coing) sharing one serif hierarchy and category word INFUSION. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Luxury / premium finish concepts Brand suite Mockup presentation Packaging Tea Coffee & Tea FMCG Food & Beverage

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Apothecary contrast as the shelf signal: stark matte white sleeves carry brand lockup, large serif flavour name, short tasting line, and a single ink icon (pocket watch, sealed letter, mortar). The patterned telescoping base — meadow chartreuse, violet lavande, blush quince — is the emotional reveal. Lifestyle staging on travertine blocks with floating petals and exterior callouts makes the collection card feel ambient, not catalogue-flat.

Problem statement

Herbal tea canisters often either bury brand under dense botanicals or look hospital-sterile with no flavour joy. The brief needed a collectible three-SKU system that reads premium apothecary-chic, stays original vs category lookalikes, and photographs as an enriched square lifestyle composition for digital collection pages.

Solution

We invented Maison Véloce with a fixed sleeve architecture and unique flavour icons, then validated a 1080×1080 enriched packshot: tiered blocks, one tilted canister, loose botanicals outside the packs, and thin external headlines (Apothecary infusions / Reveal the botanical base) so packaging craft and brand atmosphere land together. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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