Liftora Black Cream Tart Carry Box

SKU PXRT-2683

Black textured tart carry box with cream die-cut handle sleeve, floating pastry props, and Carry the Crust. callouts. Plus enriched open-frame gallery stills.

Client Liftora

Description

Liftora is a fictional boutique tart atelier built as a redesigned black-and-cream carry packaging system: a square matte-black horizontally ribbed gift box wrapped in a tall cream paper sleeve with rectangular die-cut handle, large wraparound LIFTORA wordmark, repeating mini-tart line pattern on the black board, and an original hand-drawn person joyfully lifting a strawberry tart slice on the sleeve face — plus fictional @liftora.carry handle cue. We staged whole berry tarts, a plated tart slice with fork, strawberries, blueberries, mint, vanilla pod, ribbon scrap, and a ceramic espresso cup outside the pack with margin badges for Die-Cut Handle, Black & Cream Atelier, Gift Tart Carry, and Slice-Ready Box so the collection tile reads as stark premium pastry-carry theatre, clearly distinct from Taste The Tarte identity, Doucevra slide-out tartlette sleeves, Bordora cannelé café gift boxes, Tartovia pastel drawer trios, and Scoovelle pistachio tart pints shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Die-line aware Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep square black textured box + cream vertical die-cut handle sleeve, large wraparound wordmark, whimsical person-lifting-tart line art, repeating mini-tart pattern, and IG-style handle cue as the concept — but invent Liftora as the brand spine with Carry the Crust. storytelling and original character illustration (never Taste The Tarte / TASTE THE TARTE / @tastethetart). Outside the dieline, floating tart/berry/café props plus exterior callouts lift the single carry box into a Colgate-style enriched 1080 lifestyle poster without third-party bakery trademarks or studio watermarks.

Problem statement

Boutique tart carry-box boards often lock real brand names (Taste The Tarte), cloned cream-sleeve character art and @tastethetart chrome, and barren pack-on-cream crops into portfolio decks. The brief needed an original fictional tart-carry brand, redesigned black/cream sleeve-handle system as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Doucevra cream slide-sleeve tartlettes, Bordora cannelé gift cubes, Tartovia matchbox drawers, and Scoovelle tart-pint neighbours shipping in parallel.

Solution

We invented Liftora, rebuilt hierarchy around LIFTORA wraparound → cream die-cut handle sleeve → original tart-lift line illustration → mini-tart pattern → @liftora.carry, and validated an exactly 1080×1080 enriched lifestyle packshot: carry box as hero, floating tart/berry/café props, and Carry the Crust. / Die-Cut Handle / Black & Cream Atelier margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Taste The Tarte, @tastethetart, or watermark text; Doucevra / Bordora / Tartovia pastry slugs untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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