Korvane Still Tea & Needlewood Duo

SKU PXRT-2458

Premium reed diffuser twin set with gradient glass, wood stoppers, and matte tall cartons. Plus enriched open-frame gallery stills.

Client Korvane

Description

Korvane is a fictional home-fragrance atelier for a Still Tea and Needlewood reed-diffuser twin set. We redesigned cylindrical gradient glass bottles with bowl-shaped wood stoppers and tall matte cartons in charcoal and chocolate with gold English hierarchy — then staged cinnamon sticks, charred wood, tea leaves, and pine needles outside the packs so the collection tile reads as earthy home scent theatre, clearly distinct from vanity perfume extrait pieces. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Luxury / premium finish concepts Brand suite Mockup presentation Packaging Fragrance Home Fragrance Cosmetic FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Zen-tea and pine as parallel scent chapters: smoky charcoal glass for Still Tea, warm amber glass for Needlewood, shared wood-stopper language, and gold wordmarks on matte tall cartons. Outside the dieline, cinnamon, bark, tea leaf, and needle props plus thin poster lines — Home Reed Ritual, Slow-release wood reeds, Atelier dual scent — keep Colgate-style lifestyle storytelling off the packs without clone branding or perfume-flacon cues.

Problem statement

Reed-diffuser twin sets often either clone third-party zen-tea/pine carton art with foreign face copy or collapse into bare bottle cutouts that read as perfume. The brief needed an original fictional home-fragrance brand, redesigned gradient glass + wood stopper + tall matte carton system with clear English scent stories, and a square enriched lifestyle poster with wood/cinnamon props and external typography — distinct from Lithora/Solvian/Orvéllys perfume neighbours.

Solution

We invented Korvane, rebuilt hierarchy around gold wordmark → Still Tea / Needlewood → reed-diffuser cartons, and validated an exactly 1080×1080 enriched lifestyle packshot: props and margin callouts outside the packs. Packaging and home-fragrance tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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