Heliora SPF 50 Summer Duo

SKU PXRT-2430

High-energy yellow summer sunscreen flatlay for a fictional SPF 50 fluid + cream duo. Plus enriched open-frame gallery stills.

Client Heliora

Description

Heliora is a fictional summer skincare brand built as an SPF 50 fluid and cream duo. We redesigned a white mineral sunscreen pump and a sunshine-yellow daily face cream tube around a shared sunburst mark, then staged them on a citrus-yellow field of repeating SUMMER typography with circular mineral and 50 SPF seals outside the packs so the collection tile reads as campaign energy — not a bare product dump, and clearly distinct from hair UV spray systems. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Design storytelling

From brief to designed solution

Ideation concept

Summer as the brand canvas: repeating white SUMMER type on saturated yellow, orange circular defence seals carrying Your Skin / Your Shield / Your SPF energy, and a lemon-droplet lifestyle corner. Packaging hierarchy stays English-primary — Heliora → SPF 50 → format (fluid vs cream) — so the duo shelfs as one family.

Problem statement

Sunscreen campaign flatlays often clone mass prestige marques or bury SPF clarity under dense bilingual walls. The brief needed an original fictional brand, redesigned SPF 50 fluid + cream packaging, and a square enriched lifestyle poster with badges and props outside the products — distinct from neighbouring hair UV spray concepts.

Solution

We invented Heliora, rebuilt pump and tube hierarchy around sunburst → wordmark → SPF 50 claims, and validated an exactly 1080×1080 enriched lifestyle packshot: SUMMER typography backdrop, circular seals and citrus props outside the packs, plus margin Summer Shield Duo callouts. Packaging and skincare SPF tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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