Halvora Atelier Finish Pumps

SKU PXRT-2444

Wire-handle hourglass pump family showcasing four surface finishes with salon poster theatre. Plus enriched open-frame gallery stills.

Client Halvora

Description

Halvora is a fictional soft-strength haircare brand built around Finish Atelier: four redesigned hourglass milk-can pump bottles with copper wire bail handles. The suite demonstrates Gloss Coat (deep teal shine), Ombre Fade (terracotta-to-periwinkle), Soft Matte (dusty sage), and Crest Label (ivory with botanical H seal) — staged on beige tiered pedestals so the collection tile sells finish craftsmanship and strength-ritual energy together, not a supplier finish catalog clone. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep the tiered-pedestal finish showcase energy, but invent Halvora as the brand spine: copper wire handles, botanical H emboss marks, Soft Strength Serum on the crest SKU, and exterior poster lines — Finish Atelier, Four surfaces. One strength ritual., Gloss Coat / Ombre Fade / Soft Matte / Crest Label — so storytelling lives outside the dielines. Floating oil droplets, hair strands, olive sprigs, and amber beads enrich the square poster.

Problem statement

Specialty pump finish boards often read as packaging-supplier catalogs with borrowed brand marks and claim walls. The brief needed an original fictional haircare world, redesigned labels and color story distinct from real finish samples, and a Colgate-style enriched 1080 poster with props and callouts outside the bottles.

Solution

We invented Halvora, rebuilt four finish-coded wire-handle pumps around Soft Strength Serum hierarchy, and validated an exactly 1080×1080 lifestyle packshot: floating botanicals and hair props outside the bottles plus orange finish callouts. Packaging and haircare tags mark the work for collection filters; artwork forced to precisely 1080×1080. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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