Product Packaging Design
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Fizz Dock Grapefruit Kombucha
SKU PXRT-3440
Peach-split grapefruit kombucha can with bubble theatre and exterior soft-citrus callouts. Plus enriched open-frame gallery stills.
Client Fizz Dock
Description
Fizz Dock is a fictional kombucha house for a stubby aluminum can with vertical FIZZ DOCK wordmark, KOMBUCHA cue, Grapefruit Fizz / Pamplemousse Fizz hierarchy, grapefruit cross-section art, bubble motifs, and Only 2g sugar seal — never Tonica trademark chrome or certification locks. We staged the can as hero on pink speckled stone under mauve studio light, then floated grapefruit half, mint, and soft bubbles outside the pack with exterior badges for Soft citrus fizz, 2g sugar cue, Peach-split can, and Culture chill so the collection tile reads as clean wellness beverage lifestyle theatre, clearly distinct from Zing Path mint soda and Aril Sip probiotic water. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep grapefruit kombucha can energy, peach-white split, and bubble citrus art as the concept — invent Fizz Dock with vertical wordmark (never Tonica). Outside the dieline, floating citrus plus Soft citrus fizz. Fizz Dock. lift the can into a Colgate-style 1080 lifestyle poster.
Problem statement
Kombucha boards often lock Tonica identities and organic badge chrome as-is. The brief needed an original fictional grapefruit kombucha can, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting zing-path-minty-lime-soda or aril-sip-probiotic-water.
Solution
We invented Fizz Dock Grapefruit Kombucha, rebuilt hierarchy around FIZZ DOCK to Grapefruit Fizz with peach-split art, and validated an exactly 1080x1080 enriched lifestyle packshot with Soft citrus fizz callouts; zing-path and aril-sip left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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