Fincavelo Colombia Woodcut Kraft Pouch

SKU PXRT-2569

Kraft single-origin pouch with woodcut finca foil, teal-gold swirl, teardrop bean window, and Origin in Every Cup. callouts. Plus enriched open-frame gallery stills.

Client Fincavelo

Description

Fincavelo is a fictional specialty-coffee house for a Single Origin Colombia medium-roast whole-bean SKU built around finca heritage and cup clarity. We redesigned a matte kraft stand-up zip pouch with rounded bottom gusset, copper-foil woodcut terraced hillside illustration, teal-and-gold aromatic swirl above the serif wordmark, teardrop clear window of roasted beans, and minimal side brew-method icons with coffee-cherry botanicals — then staged floating beans, steam wisps, ceramic cup and saucer, wooden scoop, and cherry branch outside the pack with margin callouts so the collection tile reads as warm Colombian specialty-coffee lifestyle theatre, clearly distinct from orange-accent Avenroast, coral-window Coralith, matte-black Noirvelle, and legacy Aurora Roast neighbours. No Aurora Roast, Chemex trademark, or third-party coffee marks appear in copy or artwork. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Finca heritage as the shelf signal: kraft pouch hero, woodcut landscape in copper foil, teal-gold swirl as aroma energy, and a teardrop window that proves whole-bean freshness. Outside the dieline, floating beans, cup, scoop, steam, cherry branch, and margin badges — Origin in Every Cup. / Single Origin Colombia / Medium Roast / Whole Bean Fresh / Copper Foil Craft / Resealable Zip — lift a rustic wood-surface pouch into Colgate-style enriched poster composition without cloning the reference four-panel Aurora Roast layout or real specialty trademarks.

Problem statement

Premium kraft coffee mockups often keep reference brand names like Aurora Roast as portfolio clients, or ship as four-panel style clones that stack competing art directions. The brief needed an original fictional Colombian single-origin brand, one cohesive woodcut-plus-swirl pouch redesign with teardrop window and brew icons, and a square 1080 enriched lifestyle poster with floating props and external typography — a distinct sixth coffee system separate from kraft-white Avenroast, coral Coralith, black Noirvelle, and glass-jar neighbours.

Solution

We invented Fincavelo, rebuilt hierarchy around teal-gold swirl → FINCAVELO serif wordmark → woodcut finca landscape → teardrop bean window → SINGLE ORIGIN | COLOMBIA / MEDIUM ROAST | WHOLE BEAN / 340g, and validated an exactly 1080×1080 enriched lifestyle packshot: floating cup, scoop, beans, steam, and margin callouts outside the pouch. Coffee-tea, FMCG, and food-beverage industries plus packaging tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

Keep browsing