Dipvelle Caramel Almond Cookie Dip

SKU PXRT-2660

Sunshine-yellow plant-based cookie & dip carton with floating almond theatre and Dip. Dunk. Plant Joy. callouts. Plus enriched open-frame gallery stills.

Client Dipvelle

Description

Dipvelle is a fictional plant-based dessert-snack house for an original Cookie & Dip carton in Caramel Almond Swirl. We redesigned a sunshine-yellow rectangular pack with a reinvented cacao apron silhouette, chunky DIPVELLE rounded wordmark, Plant-Based Cookie & Dip banner, vegan / GF / dairy-free seal, dripping caramel-almond cookie hero photo, and a dark chocolate flavour band for 7 natural ingredients / 48g — then staged floating cookies, caramel ribbons, whole almonds, and a dip ramekin outside the pack with margin badges for Plant Based, Caramel Almond, Natural 7 Ingredients, and Dunkable Snack so the collection tile reads as bold playful dunk theatre, clearly distinct from Livia's Dunx identity, Doughvelle protein cookie pouches, Sablora butter shortbread jars, Biskora cream-sandwich cartons, Circora cookie tubes, Merciora cookie-crumb bars, and Crumbora bakery cards shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep bright yellow carton energy, cookie-with-drip caramel hero photography, apron-motif warmth, plant-based vegan GF badges, and 7 natural ingredients storytelling as the concept — but invent Dipvelle as the brand spine with geometric rounded DIPVELLE lockup and Caramel Almond Swirl English hierarchy (never Livia's or Dunx). Outside the dieline, floating cookie/almond/caramel props plus exterior headline Dip. Dunk. Plant Joy. lift the single carton into a Colgate-style enriched 1080 lifestyle poster without third-party snack trademarks or studio watermarks.

Problem statement

Plant-based cookie-and-dip boards often lock real brand names (Livia's Dunx), cloned apron-and-script lockups, and barren hand-held pack crops into portfolio decks. The brief needed an original fictional dunkable dessert-snack brand, redesigned yellow carton hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from plant-protein cookie pouches, butter shortbread jars, cream-biscuit cartons, cookie tubes, and bakery-card neighbours shipping in parallel.

Solution

We invented Dipvelle, rebuilt hierarchy around apron motif → DIPVELLE → Plant-Based Cookie & Dip → Caramel Almond Swirl → vegan GF dairy-free → 7 natural ingredients / 48g, and validated an exactly 1080×1080 enriched lifestyle packshot: hero carton center, floating cookie/almond/caramel props, and Dip. Dunk. Plant Joy. margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Livia's, Dunx, or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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