Corivelle Heartfill Cone Quartet

SKU PXRT-2712

Four filled ice-cream cone sleeves with floating ingredient theatre and Core Surprise. Heartfull Joy. callouts. Plus enriched open-frame gallery stills.

Client Corivelle

Description

Corivelle is a fictional freezer novelty house built as a redesigned four-SKU filled ice-cream cone sleeve family: Velcafé on espresso-cream, Rosella Soft on magenta-blush, Orchard Pist on pistachio green, and Fudge Noir on cocoa brown. Each tall tapered wrapper carries a white wavy melt-drip header with CORIVELLE wordmark, vertical HEARTFILL field type, bold flavor lockup, photoreal ingredient splash at the tip, and Core Surprise tip cue — never Namaste India or Cone Mast identity. We staged floating coffee beans, strawberries, pistachios, and chocolate shards outside the full quartet with margin badges for 4 Flavor Family, Filled Cone Line, Ingredient Splash Tips, and Waffle Crunch Shell so the collection tile reads as bold multi-flavor cone theatre, clearly distinct from Dripora soft-serve cone-sleeve dual colorways, Conevora waffle-melt premium tubs, Scoovelle pistachio pints, Spoonora soft-scoop tub families, Stickora sprinkle cream bars, Briskora coated stick bars, Kulvora kulfi prisms, Chillora fruit ice-pop pouches, and Cultivra yogurt pints shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep four-flavor filled-cone sleeve lineup energy, bold color fields, melt-drip header, tip ingredient splash, and center-core surprise storytelling as the concept — but invent Corivelle as the brand spine with HEARTFILL product line and Velcafé / Rosella Soft / Orchard Pist / Fudge Noir hierarchy (never Namaste India, Cone Mast, or CENTER Surprise lockups). Outside the dielines, floating coffee/berry/pistachio/chocolate props plus exterior headline Core Surprise. Heartfull Joy. lift the full quartet into a Colgate-style enriched 1080 lifestyle poster without third-party ice-cream trademarks or studio watermarks.

Problem statement

Filled ice-cream cone sleeve boards often lock real brand names (Namaste India / Cone Mast), clone drip-header and tip-splash artwork as-is with CENTER Surprise claims, and barren 2×2 pack crops into portfolio decks. The brief needed an original fictional filled-cone brand, redesigned four-flavor sleeve family treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from soft-serve cone-sleeve dual colorways, waffle-melt tubs, weekend pints, family scoop tubs, stick-bar multipacks, coated stick-bar fans, tapered kulfi prisms, and fruit ice-pop pouches shipping in parallel.

Solution

We invented Corivelle, rebuilt hierarchy around melt-drip header → CORIVELLE → HEARTFILL → Velcafé / Rosella Soft / Orchard Pist / Fudge Noir → tip ingredient splash → Core Surprise, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-cone set as hero, floating flavor props, and Core Surprise. Heartfull Joy. margin callouts outside the sleeves. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Namaste India or Cone Mast identity or watermark text; Dripora, Conevora, Scoovelle, Spoonora, Stickora, Briskora, Kulvora, Chillora, and Cultivra neighbour slugs untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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