Citrara Fruit Pickle Range

SKU PXRT-2519

Color-coded glass fruit-pickle jars on geometric podiums with floating citrus props and bright callouts. Plus enriched open-frame gallery stills.

Client Citrara

Description

Citrara is a fictional fruit-pickle house for a D2C achaar range: Orange Pickle, Lemon Pickle, Green Mango, and Mixed Pickle. We redesigned clear glass jars with bright plastic lids, white labels, citrus-segment marks, and vertical flavor accent strips — not a SARUR clone — then staged floating orange wedges, lemon, green mango, chili, and spices outside the jars so the collection tile reads as one square pickle-first lifestyle poster, clearly distinct from botanical jam packshots. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Modern pickle-range energy as the story: four color-coded clear jars as a clustered hero on soft geometric podiums, clean CITRARA sans wordmark with flavor color and left-edge accent bars matching lids, and exterior props — citrus, green mango, mustard, chili — plus margin badges for Color-Coded Range, Real Fruit Cuts, Four Flavor Suite, and Spoon-Ready Tang in a Colgate-style enriched poster composition.

Problem statement

Fruit-pickle mockups often lock third-party trademarks, garbled flavor typography, and 2×2 contact-sheet grids into portfolio art, or collapse into bare jar-on-white crops that hide the range story. The brief needed an original fictional pickle brand, redesigned lid-and-label hierarchy with correct Green Mango English, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from jam preserve neighbours.

Solution

We invented Citrara, rebuilt hierarchy around CITRARA wordmark → flavor pickle name → fruit-pickle subtitle → lid-matched accent strip, and validated an exactly 1080×1080 enriched lifestyle packshot: floating citrus and spice props plus margin callouts outside the jars. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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