Product Packaging Design
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Chill Pip Soft Kiwi Freeze
SKU PXRT-3386
Soft Kiwi Freeze pot with Soft Kiwi Chill callouts. Plus enriched open-frame gallery stills.
Client Chill Pip
Description
Chill Pip is a fictional soft frozen-dessert house for Soft Kiwi Freeze: a redesigned kiwi-skin textured pot with clear upper swirl window, kiwi-slice lid, and CHILL PIP wordmark — never Frozzikiwi trademarks, DesignerPeople contacts, phones, emails, QR codes, or ORDER NOW bars. We staged the single pot as hero, then floated kiwi halves and slices outside the pack with exterior badges for Soft Kiwi Chill, Fruit Soft Pot, Slice Soft Lid, and Freeze Soft Ritual so the collection tile reads as soft freeze lifestyle theatre. Soft claims only. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep kiwi-form frozen dessert pot energy as the concept — invent Chill Pip with Soft Kiwi Freeze hierarchy (never Frozzikiwi). Outside the dieline, floating kiwi props plus Soft Kiwi Chill. Freeze Soft Ritual. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Ice cream boards often lock Frozzikiwi names and agency phones into portfolio decks. The brief needed an original fictional freeze brand, redesigned soft pot hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Chill Pip Soft Kiwi Freeze, rebuilt hierarchy around CHILL PIP → Soft Kiwi Freeze → Soft Kiwi Chill, and validated an exactly 1080×1080 enriched lifestyle packshot with Fruit Soft Pot. Slice Soft Lid. margin callouts; neighbouring dessert packs left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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