Bloomlyre Rose Meadow Hang Card

SKU PXRT-2633

Floral scented-oil retail hang card with peony meadow art, hanging oil vial, floating petals, and Hang Fresh. Bloom Soft. callouts. Plus enriched open-frame gallery stills.

Client Bloomlyre

Description

Bloomlyre is a fictional hanging air-freshener house for Rose Meadow scented oil. We redesigned a rounded-rectangle retail hang card with euro-slot punch hole, an original plum hexagonal peony crest, BLOOMYRE / Hang Fresh hierarchy, Rose Meadow script, SCENTED OIL descriptor, and rose · peony · soft musk notes over a soft sky-to-meadow illustration field — paired with a clear hanging oil vial on braided cord — then staged floating peony blooms, gardenia, rose petals, grass blades, seed pods, and a tiny amber oil vial outside the card with exterior badges for Rose Meadow Oil, Retail Hang Card, and Peony Soft Theatre so the collection tile reads as floral hang-fresh theatre, clearly distinct from Tropic Resh Air identity, Godrej-concept car fragrance packs, home fragrance spray cans, and neighbouring diffuser or perfume portfolio pieces. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Packaging Home Fragrance Print Media Cosmetic FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep hang-card retail energy, punch-hole format, floral sky-and-meadow field, shield/crest brand cue, scented-oil face story, and rose/white-flower/musk note language as the concept — but invent Bloomlyre as the brand spine with a plum hexagonal peony crest (not a navy Tropic shield clone) and Rose Meadow hierarchy. Outside the dieline, floating petals, blossoms, oil props, and exterior headline Hang Fresh. Bloom Soft. lift a single hang card into a Colgate-style enriched 1080 lifestyle poster without Tropic Resh Air trademarks or studio watermarks.

Problem statement

Floral hang-card air-freshener boards often lock real brand shields (Tropic Resh Air), cloned sky-and-meadow artwork, and barren white crops into portfolio decks. The brief needed an original fictional brand, redesigned scented-oil hang-card hierarchy with lifestyle petals and external typography, and a square 1080 enriched poster — distinct from car fragrance pouch/pocket concepts and home fragrance spray-can neighbours shipping in parallel.

Solution

We invented Bloomlyre, rebuilt hierarchy around peony crest → BLOOMYRE → Hang Fresh → Rose Meadow → SCENTED OIL → rose · peony · soft musk → 19 ml, and validated an exactly 1080×1080 enriched lifestyle poster: hero hang card with hanging oil vial, floating floral props, and Hang Fresh. Bloom Soft. margin callouts outside the dieline. Packaging, print-media, and home-fragrance tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Tropic Resh Air identity or watermark text; Godrej-concept car fragrance and spray-can slugs untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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