Product Packaging Design
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Azadara Neem Leaf Clarity Wash
SKU PXRT-2454
Olive neem cleanser duo with leaf float theatre and clarity callouts. Plus enriched open-frame gallery stills.
Client Azadara
Description
Azadara is a fictional botanic-clearing brand for Neem Leaf Clarity Wash. We redesigned white squeeze tubes with an olive vertical brand band, soft topographic wave pattern, and neem-leaf illustration — then staged fresh neem leaves, water droplets, mist, and tiny flowers outside the tubes with exterior lines for Botanic clear. Gentle clean., Neem purify, No overdry, and Vegan formula so the collection tile reads as clarifying lifestyle theatre rather than a bare crossed-tube cutout. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Neem clarity as the shelf signal: olive-and-white tube system, leaf-float props, and margin callouts that turn a cleanser duo into an enriched botanic poster.
Problem statement
Neem face-wash ads often clone the same clinical botanical-lab tube locks. The brief needed an original fictional brand, refreshed packaging, and a square 1080 enriched poster with leaf props and claim copy outside the dieline.
Solution
We invented Azadara, rebuilt Neem Leaf Clarity hierarchy around purify-without-overdry cues, and validated an exactly 1080×1080 enriched lifestyle packshot. Packaging and skincare tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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