Avenroast Nutty Clean Specialty Pouch

SKU PXRT-2540

Kraft specialty zip pouch with white label, orange accents, round bean window, and Nutty Clean. Roast Clear. callouts. Plus enriched open-frame gallery stills.

Client Avenroast

Description

Avenroast is a fictional specialty-coffee house for Nutty Clean Roast — a medium whole-bean SKU built around naturally sweet, clear cup character. We redesigned a matte kraft stand-up zip pouch with a crisp white front label, orange vertical bean-mark band, circular clear window of roasted beans, and an orange swoosh carrying cup / bean / pour-over icons — then staged burlap, wooden bowl, scoop, ceramic cup, and loose beans outside the pack with margin callouts so the collection tile reads as warm kraft specialty-coffee lifestyle theatre, clearly distinct from matte-black Noirvelle, coral-window Coralith, glass-jar Crestavon, and other coffee neighbours. No Karit or third-party coffee trademarks appear in copy or artwork. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Design storytelling

From brief to designed solution

Ideation concept

Kraft craft as the shelf signal: tan pouch hero, white storytelling panel, orange accent energy, and a round window that proves whole-bean freshness. Outside the dieline, burlap, wooden bowl, scoop, cup, scattered beans, and margin badges — Nutty Clean. Roast Clear. / Specialty Grade / Whole Bean / Window-Fresh / Kraft Crafted — lift a studio pouch into Colgate-style enriched poster composition without cloning garbled reference copy or real specialty trademarks.

Problem statement

Specialty coffee mockups often keep garbled face copy and third-party names as portfolio clients, or collapse into bare pouch-on-white crops that hide roast storytelling. The brief needed an original fictional kraft-and-white brand, redesigned orange-accent window pouch with clear English hierarchy, and a square 1080 enriched lifestyle poster with floating brew props and external typography — a fifth coffee system distinct from black whole-bean, coral full-body window pouches, instant sachets, and premium glass jars.

Solution

We invented Avenroast, rebuilt hierarchy around orange bean mark → SPECIALTY WHOLE BEAN → Coffee script → NUTTY CLEAN ROAST · MEDIUM → round bean window → AVENROAST wordmark, and validated an exactly 1080×1080 enriched lifestyle packshot: floating scoop, cup, burlap, bowl, and margin callouts outside the pouch. Coffee-tea, FMCG, and food-beverage industries plus packaging tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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